It’s totally normal for web traffic to be down during the holidays, however, maybe you’ve seen traffic to your site hasn’t gotten again yet as we get further into the start of the new year. Perhaps now is the ideal time to shake things up a bit! We here at Agency Partner have assembled our top 22 ways and strategies to increase website traffic to get your analytics back on track for 2022!
1. Leverage on-page SEO
- It’s never too late to upgrade for SEO. This is a great way to increase site traffic without spending a dime. Meta tags, internal links, alt texts, descriptions, readability — all basic open doors for higher ranking on SERPs to boost traffic.
2. Cross-promote across social media account channels
- Your business has at least one social media channel, right? (… right??) Why not use it to promote the latest blog post on your site to naturally drive traffic? Do likewise with your email pamphlets? Draw attention by featuring a component of your site as a teaser on your socials that pays off for the user when they follow the link for the full article or gift exclusively found on your site!
3. Long-tail keywords
- Another facet of SEO, long-tail keywords are the more unambiguous phrases (keywords of 3 or more words) users use as they narrow down what they’re searching for. They account for a major piece of web searches, so it’s highly useful to know how to employ their highly targeted power.
4. Influencer marketing
- Influencer marketing used to be all about the accounts with many thousands on the off chance that not millions of supporters. Presently we’re seeing the power of miniature and nano-influencers and their hyper-targeted audience. Use that to your advantage with partnerships of features, promotions, and systems administration.
5. Guest post on blogs
- Assist with establishing you and your brand’s site as an authority by guest posting on other sites about your particular area of expertise. Try out your content ideas for a feature to both drive free referral traffic and strengthen your position in the market!
6. Clear out non-performing content
- Audit your own site for content that may now be out of date or from early on where your quality or style was still being developed. Take the chance to update and revamp it. What’s old is new (and improved) again!
7. Consider PPC
- No shame in Pay Per Click advertising! It’s the fastest route to results, and, exactly as the name proposes, you only pay for the ad at whatever point a user clicks on it!
8. Have guests post on your blog
- What a great chance for some more cross-promotion on this two-way road with creators in similar specialties or with audiences relevant to you both!
9. Email blasts
- Email marketing has been around for decades already, and it’s still as powerful as ever to guide traffic to your site with mailing list blasts and automated bulletins about new administrations or items or blog content features. Just be careful not to go overboard.
10. Build up your online reviews
- Social proof is more powerful than you probably suspect. Give casual users each reason to click on links to items and administrations on your site by building up online reviews!
11. Sign up for Google Trends (aka stay relevant!)
- Focusing your content on what’s being talked about Right. Presently. is a particularly straightforward, proficient tactic to reach audiences. Assuming you’ve done the work for advancing SEO already, too, a traffic increase is all however guaranteed.
12. Look at competitors
- Get inspiration by seeing what’s working for your competitors — then put your own twist on it!
13. Link build internally
- The longer you can keep your users on your site, the more useful you are to your users and the more SEO will naturally favor you. Look for open doors in your content to reference your past relevant content via internal links.
14. Ensure device responsiveness
- With cell phone access only continuing to move vertically over desktop access, don’t make the mistake of devaluing the responsiveness of your site across all devices. Doing essentially telling your users to go somewhere else is as well.
15. Listen to your analytics data
- It’s one thing to know what analytics categories are and that they’re important; it’s another to know how to interpret them. Analytics telling you have a load time of 4.3 seconds can tell you that your site needs streamlining and that it’s probably too slow a speed to satisfy your visitors’ patience. High bounce rate? Look more critically at your content quality. That’s a ton of valuable info about possible traffic drivers right there!
16. Write how people read
- Speaking of high bounce rates, never forget that people typically don’t read on the web — they skim. Assuming your content is loaded with huge squares of text, you probably won’t reach your user in a useful way. Keep your site easily readable.
17. Use push notifications
- Especially useful assuming you’re a business with an item or administration to sell, look into setting up push notifications for your site at whatever point you have another feature or sale. Just like with email marketing, however, keep aware of how much is too much for your users.
18. Don’t forget about Pinterest
- People don’t naturally consider Pinterest a search motor, yet that’s exactly what it is at heart! Do your watchword research for how to caption your pins and create fascinating boards featuring your extraordinary content. Assuming your audience demographic is there, you ought to be there, too.
19. Appreciate the power of H1 tags
- Assuming your content will in general sudden spike in demand for the long side, H1 tags are your closest companion. They assist with making your site easier for search motor crawlers to understand the focus of your content, thus assisting with boosting your SERP ranking and making it easier for your site to be found in searches!
20. Add social share buttons to your site
- Incorporate social share buttons any place they naturally fit under items or at the top or bottom of blog posts and so on. The easier it is for your content to be shared, the more reasonable the user will assist with driving traffic for you.
21. Retargeting ads
- Help the user to remember the things they left in their cart on your site as they navigate around the web. Maybe they just need a delicate suggestion to return for them!
22. Create a content schedule
- It’s such a ton easier to drive organic traffic when your audience knows when to anticipate that a reason should return to. Set a realistic content schedule for your output and stick to it!
These ideas will certainly help yet know that achievement takes patience. The change will happen as you execute it shrewdly and stay consistent with it. It can feel like a mind-boggling process as a business proprietor, and API’s digital marketing and advancement teams are here to assist with managing the load for you. Contact us today for a consultation!
