5 Important eCommerce Website Maintenance Tips

web maintenance

1. Insert Third-Party Code into Google Tag Manager

There are a lot of technical aspects in regards to managing an e-Commerce website, and this happens to be one of them. If you’re reading this, chances are that your marketplace has some sort of code snippet, whether it’s from Google Adwords or Analytics.

  • You can improve the speed of your website by having greater control over your scripts.
  • You don’t need to hire new developers when you want to try out a new application.
  • All of your code snippets are in one location for convenient management.
  • You can simply remove code from applications you are no longer using.
  • You can set up and configure trigger tracking events without messing up code.
  • You can modify advanced analytics, using data layers, variables, and triggers.
  • You can revert all changes if you change your mind.
  • You can test all code before saving your changes and going live.

2. Track 404 Pages in Google Search Console

Google Search Console is an invaluable platform that allows you to see how Google views your website. This tool lets you see how your website ranks on Google, all of the pages Google indexed, and all of the HTML improvements you can make.

3. Conduct NPS Surveys

Consumer opinion is pivotal for both modifying your website to fit their needs and deciding what to do next in your marketing strategy. Luckily, you can conduct a Net Promoter Score (NPS) survey to see what your customers have to say about your business.

  • Promoters: These are the people who score in the range of 9–10. You can count on these individuals to leave a testimonial and promote your brand on social media because they absolutely love your products.
  • Passives: These are the people who score in the range of 7–8. These individuals are somewhat satisfied with what you’ve offered but could still move on with your competitor. Your company should reach back out and provide webinars, discounts, etc.
  • Detractors: These are people who score in the range of 1–6. Your company should reach back out to them to see if they aren’t satisfied and fix the problem by reconfiguring your campaign.

4. Conduct A/B Testing

Even if you have a successful marketing campaign in place, experimentation is still necessary to find ways to grow your campaign. Complacency is the root of failure — just ask Toys R Us and Myspace.

5. Hire a Digital Marketing Agency

This is perhaps the most important tip of all. As you can see, e-Commerce maintenance is very technical and requires a professional with proven experience in web design and marketing.

Give Us a Call Today!

When it comes to providing maintenance for your e-Commerce platform, hiring a professional is integral. If you want to learn more about how we can help you, give us a call today at 972–464–2797.

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