8 Killer Tips to Improve Your E-Commerce Mobile Browsing Experience
On the off chance that your e-commerce business isn’t mobile-friendly, you’re passing up a great deal of sales. With 72.9% of people shopping online using a mobile device, it’s essential that your advanced storefront is optimized for these mobile devices. Here are Agency Partner’s top 8 hints to help you improve your customers’ mobile browsing experience for maximum sales.
Start with the Search
The item search is where so many conversion journeys genuinely start, so give it some deep thought. Keep your search bar visible and accessible on every single page leading up to the checkout step. Your search bar additionally can be used as a navigational tool by consolidating auto-suggestions to guide users through the discovery phase in observing what they need.
Design for Different Devices
We at Agency Partner design and develop for both Apple and Android users, and so would it be a good idea for you. Make sure you research the differences between phone platforms as well as tablet devices; then test your designs for each to optimize every shopper’s experience so no user ends up feeling left out.
Make Checkout Quick And Simple
Maybe the main piece of a positive e-commerce experience, the checkout process is basic to keep as streamlined as could really be expected. Approximately 35% of computerized shoppers in the US decide to not complete their order because of interruptions like making a record before even getting to shop the site first. Design your site so it moves at the pace of the user rather than rushing them or causing grinding for them.
The checkout process can likewise be a nerve-wracking one for users unsure about the safety of sharing their personal information. When your user is creating that record (prompted at a more smart stage of the process), show that your organization is aware of security by directly requiring a solid secret key or offering a variety of payment methods that users ordinarily trust. Keep the use of those payment methods as native and integrated as possible to likewise minimize any interruption of the checkout stage.
Offer Multiple Ways for Customers to Reach You
There is quite a few reasons your customers might need to contact you, so keep it as easy as possible for them. A clearly displayed ‘Contact Us’ page, a non-intrusive live visit work or chatbot, or an optimized FAQ page can offer a variety of arrangements that satisfies the variety of customer preferences.
Remember Visual Content
Smaller screens can be an issue for some users. Make it easier on them by focusing the text elements on just what is generally significant and including more relevant visuals. Where text is necessary, make it skimmable with short sentences and bullet-point records. In the event that possible, use video to highlight item information. Online shoppers these days are overwhelmingly more open to purchase when an item page includes a video about the item, especially for mobile shoppers.
Check How Fast Your Site Loads
Need confirmation that patience is largely a relic of past times in this computerized age? The ideal length of time for an e-commerce site to stack in 2 seconds. Yep. 2 seconds. A “long” page load time is one of the biggest causes of a high bounce rate; an astounding 40% of users will abandon your site assuming it takes them 3 or more seconds to access it. Google offers a tool for testing the speed of your page’s heap time.
Use Clear Calls to Action
The modern online shopper prefers being directly told what action to take next. Keep them focused and guided by strategizing your calls to action or CTAs all through your e-commerce site in terms that are relevant to the mobile experience. Keep them concise, direct, and in the brand voice.
Consider the visual elements too like the differentiation of shadings, the size and shape of buttons, and the readability of text.
Note: While a desktop site may (for example) express “Snap here”, it wouldn’t make sense for the mobile site to say the same. Remember to update the UX duplicate to “Tap here” to reflect how the user is accessing your store.
Use Social Media to Your Site’s Advantage
Shoppable posts are genuinely commonplace on Instagram and are developing on other social platforms, too. Meet your customers wherever they are with posts tagged with item visuals and data. Then seamlessly lead them back to the item page on your site to make the purchase in as few steps as could really be expected. These actions can be tracked to likewise give you understanding into what social platforms are best and how to offer promotions to drive mobile conversions more efficiently.
Assuming you’re hoping to improve your e-commerce mobile site, we can help! Our team of experts have a wealth of knowledge and experience when it comes to designing sites that are both visually appealing and practically sound across multiple devices. Let us help you take your e-commerce business to the next level — contact us today!
