It is very easy to attach keywords to pay per click (PPC) campaigns by just typing them but it is very important to target genuine keywords in Google Ads. We As a pay per click (PPC) agency with the experience of helping various brands to create and handle Google Ads campaigns, these few tips and tricks can help you understand how to create your list of keywords for PPC ads.
1.Value Of Keyword targeting On Google Ads
You Hopefully know about the basics of Google Ads. A PPC campaign consists of a sequence of keywords associated with your products and services that you bid on. And When you successfully win that bid, Your PPC ad will be displayed in the bid place that it has won it means whenever the Google user types and search for any information that consists of your keywords. If the user is impressed by that Ad, The user may click on it go on your landing page. And of course, You are charged for every click That Google Ads generate.
Although there are some key aspects of keyword targeting on Google Ads that will help you in generating qualified clicks and it can save money by preventing your ads from searches that are less likely to generate leads. This characteristic of Google Ads will make sure that you got the best keywords selected, and after this, we’ll discuss the main three-match options for keywords, these are Broad Match keywords, Phrase match keywords, and exact match keywords.
Broad Match Keywords
Do you know that Google sets all its PPC keywords on broad match keywords by default, It increases the number of an impression but on the other side, it’s not that good thing also.
Broad match keywords make sure that your keywords gather lots of traffic on your ad it means your ads will get more clicks, But, these ads are not that much helpful to target as you want your keywords to be.
An example can help you understand it better, Lets suppose if you are a roofing company professional and then you select “roof Repairing” as your keyword on your Google Ads campaign it obviously means that you want this keyword to target ads for people searching for the roof repairing Professional.
Google’s broad match keywords option is turned on by default, your ad of roof repair services can be seen by anyone if he/she searches for roof repair or professional roof repairing the type of keywords with the addition of:
- Repair Roof of the mouth DIY.
- Does my roof need to repair?
- Roof repairing DIY’s
So these queries are not being people eagerly searching for or nor they are interested in it, In some cases, Broad match keywords are not related to your Goods and Services.
Since broad match doesn’t help much so we recommend you turn off the broad match keywords and select phrase match for keyword targeting. As pay per click agency, we ourselves only use broad match keywords if it is needed for our customers PPC campaigns, When broad match keywords are used, we spent as minimum as possible on this because we don’t want that ad will not have a real audience and clickers which will not purchase our client’s goods and services. Our aim is to provide our clients(you) with the best quality clicks which will turn into leads or new customers.
Phrase Match Keywords
We choose phrase match for our customers PPC campaigns the reason behind, this PPC alternative provides our customers with the best quality clicks which are expected to become leads or future customers.
Phrase match changes your default settings from broad match keywords on terms of making sure that only your keywords are displayed if anyone is searching matches your phrase keyword, Phrase match gives some leverage on kinds of keywords which includes;
- Singular/plural forms.
- Stemming.
- Misspellings.
- Abbreviations.
- Accents.
It is a great wat to make sure that Google Ads shows the results to searchers who are willing to find your content such as your landing pages or your product and services. It requires paying for click in return of google users coming up on your landing page etc.
Exact Match Keyword
Exact match keywords are the most prohibitive match resource you can select for keyword targeting on Google Ads. when the exact match is turned on your PPC ads will display only if Google searcher enters the exact same keyword that you have targeted in your PPC campaign.
But It can be useful for businesses who have keywords that are common and can easily generate a great number of impressions so that the brand’s PPC campaign budget is finished in between the starting days of the month.
Negative Match Impacts On Google Ads Campaigns
From time to time brands will never want that their PPC ads should appear in searches that carry negative impressions. According to Google Ads, this negative match is the most common that PPC advertisers use it for free, For more understanding suppose, If you sell anti-malware software then you want to make sure your ad shouldn’t be displayed and clicked if anyone searches for “anti-malware software”.
The one drawback of Google’s negative match resource that you can review if you are using display Ads. As Google Ads needs to accompany your desires, your display ads are less fortunate to run on a website that consists of your negative keywords.
Call Us for Google Ads and PPC Campaign Creation and Management Help
Whether you don’t have the internal resources to manage PPC campaigns on your own or you want to work with a pay per click agency to ensure you’re getting the most out of Google Ads, we can help. If you need help creating or managing PPC campaigns, call us today at (214) 295–5845.
