As a real estate expert, you know that one of the primary ways people get homes is online. 84% of Baby Boomers and Millenials used the internet to conduct prospective home searches.
The real challenge is promoting your offerings in a way that values to your customers. Below are some ideas you can utilize the best digital marketing practices to lure more business.
Make Sure You Have a Proper Website
Many real estate businesses make the error of posting their ads everywhere but on their website. How? That’s often because ads on third-party platforms may receive more exposure than on your website.
In any case, you should have a proper real estate website to capture incoming leads and convert them when the time is right. A standard real estate website isn’t like an ordinary one.
These websites are designed to showcase galleries of properties on both desktop and mobile devices. Make sure you first have a real estate website before you move on with your lead generation strategy.
Use Social Media
Facebook also allows you to communicate with your leads from their platform. If an interested buyer likes an ad, they can contact you from Facebook where you can join a real-time sales sequence.
In the real estate industry, hot leads are the best ones. Facebook provides advertisers the ability to convert leads in real-time while their interest level is at its highest.
Create Helpful Newsletters
The best newsletters guide a consumer throughout their journey as a buyer. Your real estate newsletter should do the same. Once you accept a client’s information through your website or Facebook, insert their email address into your newsletter.
Doing this, rather than sending a generic email blast to all of your clients, is an effective way of refining your leads. It’s also important to present value to potential clients so they’re more likely to make a sale with your agency.
Create a Text Drip Campaign
While email is an effective means of information, it isn’t the only one. A text drip campaign can be useful toward gauging where a potential client is during the sales cycle.
You can send a text to a lead after they’ve achieved an open house to present other homes in the area that match their taste. Alternatively, you can even send them a link to a blog post containing first-time home shopping tips.
As you can notice, digital marketing is a critical component of funneling quality real estate leads through your sales cycle. Improve your conversions today by contacting Accunity.
