It’s critical to make sure you’re using all of the resources at your control to attract clients, regardless of the size of your company. PPC advertising is one of the most effective ways to do this. But don’t panic if you’re not getting the results you want — there are strategies to increase your performance! We’ll go through some strategies for improving your PPC campaigns in this post.
Establish a clear objective.
It’s difficult to know how to get somewhere until you know where you’re going. To improve your PPC ads strategically and efficiently, make sure you’ve set clear, measurable targets. Some PPC goals to set, depending on the intended impact:
- Increasing the number of visitors to your website
- Increasing sales
- Increasing the number of subscribers or downloads
Always keep your objectives in mind. Success can be extremely inspiring, but only if it is attainable!
Make use of high-performing keywords in your strategy.
Finding the correct keywords for any campaign, including PPC, may make or break it, and the most significant keywords have a high CTR (click-through rate). Examine their performance with SEO (Search Engine Optimization) Tools such as SEMrush or Moz.
Bonus tip: It’s possible that your users reside in a different section of the world than you do. A VPN can assist you in rerouting your searches to include the regions that are most appropriate for your purposes.
Improve your keyword score’s quality.
It may appear like stuffing your campaigns with as many keywords as you can is a good idea… but it isn’t. Prioritizing quantity above quality is characterized as ‘keyword stuffing.’ To make your efforts more productive, refine what you include to reach a better, more targeted audience.
Consider whether your ad copy is true to the keyword target and speaks directly to your customer’s problems.
Combine similar conversion events into one.
If you can merge numerous PPC events into one, you’ll be able to streamline the process while also improving machine learning. Regardless of which PPC platform you choose, your advertising will be delivered to a greater level of optimization. More unique data for conversion equals higher conversion outcomes.
Add Google ad extensions to your website.
Ad extensions can be used to offer more company or product information to assist users to discover more about you.
- Manual ad extensions can include site links, your location, reviews, and contact information, among other things.
- Automated ad extensions, on the other hand, work automatically and can dynamically add information such as prior visits, customer and seller ratings, structured snippets, and so on.
Make a list of all the negative keywords you can think of.
Negative keywords are beneficial, we assure you! If you’re selling ‘brand new’ televisions, you don’t want your advertising to appear in a search for ‘refurbished’ televisions. This list keeps your PPC campaign focused on the most relevant click and conversion chances, allowing you to get the most out of your campaign budget.
Take advantage of remarketing
Instead of seeing a high bounce rate as a sign of failure or frustration, consider it an opportunity. This is simply an indication that you should use remarketing solutions, which use cookies to send a follow-up ad to potential buyers who have already looked at your site or product. It’s a very cost-effective choice with a track record of better returns (return on investment).
- Some suggestions could be useful.
- Use lead magnets for A/B testing.
- Promote users based on how much time they spend on YouTube.
- Make the most of your CRM.
Boost your ad copy engagement
All of the remarketing in the world won’t help unless it’s used in conjunction with a strong advertising message. Take a close look at your ad copy one again. Is this the case…
- concise?
- If you’re limited on space, make the most of it with a clear, direct description of what you do and what it can accomplish for the user.
- relevant?
- Is the copy appropriate for the audience you’re retargeting? Is it consistent with the landing page it’s linked to?
- attention-grabbing?
- This is the ideal spot for phrases like ‘discover,’ ‘exclusive,’ ‘limited,’ and ‘immediate,’ as well as a strong, obvious CTA (call to action).
- Make it clear to the user what you want them to do next. ‘Buy Now!’ ‘Get a Free Month’ ‘Learn More’
Remarketing should not be done too frequently.
Be mindful of the amount you choose for your remarketing ad frequency when doing so. You run the risk of annoying those potential clients if you do it too frequently or for too long. Keep in mind that these remarketing campaigns will not account for people that take action offline, such as calling your business for an appointment, if your CTA is to do so.
With so many factors to consider when optimizing your remarketing efforts, Agency Partner is here to assist you at every turn. For a consultation, give us a call right now!
