Many marketing leaders make the blunder of thinking that social media is only a helpful means of building their brand. This couldn’t be further from the truth as social media can help companies produce and refine leads.
If your social media tactics consist simply of approved posts, then you should take a look at these lead generation statistics regarding popular social media platforms:
- Social media marketing leads to a 45% drop in spending on businesses.
- Companies who used social media for lead generation grew their income by 24%.
With that said, let’s show you how you can generate quality leads through your social media profiles.
Understand Your Target Audience
Let’s begin with the basics, lead generation isn’t similar to cold selling. It’s about collecting statistics on your target audience and producing those people into your sales funnel.
To recognize your target audience, you should easily know the answers to these problems:
- What is your target audience interested in?
- What products or services could you sell to them?
- What are their pain points?
- How can you gradually convert them?
Fortunately, social media makes it more comfortable to answer these issues. Why? That’s because people often share personal details about themselves on their social media platforms.
If you need to gather more knowledge of your target audience, social media is the best place to look. Once you have this knowledge, you’ll need to pick a platform where many of your landscapes congregate.
Let’s discuss how you can do this.
Pick the Right Channel
From the top of your head, what social media platform would you use without requiring any questions? Most companies would choose Facebook.
After all, Facebook has billions of users and one of the world’s most famous advertising tools. However, if you’re trying to reach B2B leads, LinkedIn may be your best choice.
This is where knowing your target audience comes into play. If your prospects are B2C consumers, Facebook and Instagram are great choices.
However, if you want clients that are companies, LinkedIn and Twitter are excellent choices.
Get Creative
Remember that there are millions of businesses that use social media to generate leads. People have become naturally numb to promotional copy on social media sites, so it’s necessary to get creative with your campaigns.
Here’s how you can do it with each major social media channel:
- Facebook: If you’re an eCommerce retailer, contests are the best way to go. This will help you gather the email information of participants you can add to your email marketing campaign.
- Twitter: Use Twitter Cards are a great way of creating eye-catching promotional information you can advertise to your prospects. One retail group received over 1,700 leads from this method.
- LinkedIn: LinkedIn Premium gives people and businesses access to reach changed leads and contact them directly. Once you have this attention, offer a discount or free example to refine your leads.
- Instagram: Use captivating videos to showcase a new product and use popular hashtags, as well as your own branded hashtag to spread the news.
Getting leads throughout your social media channels doesn’t have to be time-consuming or difficult. If you’re having trouble, contact Accunity to see how we can assist you today!
