What is the point in building a beautifully functional website, if no one sees it? The main aim of your website is to reach your target audience to either share information or sell something to them. How do you get your audience to view your site? By using good Search Engine Optimization (SEO), of course!
Optimizing your website for search engines, such as Google, can be a laborious and costly task. Building your site on an SEO-friendly platform is one way of simplifying the task. Let us help you choose the best web platform for SEO.
Websites and Landing Pages
When deciding on a platform to build your business website or landing page, there are many great options available. Choosing the right one can depend on several factors, including your skill level, costs, and functionality. One function you are wise to consider is the availability of SEO tools.
Here are some of the best SEO-friendly platforms to build your website on:
Wix
Their simple to use interface makes Wix an excellent choice for a quick build. It takes little to no coding knowledge to create a stylish site, and their built-in SEO tools are effortless to use.
WordPress
Long-standing as the go-to for website building, WordPress still offers a great package, but it is not suitable for beginners. Their YOAST plugin and other tools are available to help send you to the top of the results page.
Squarespace
Another excellent option for someone who has a good idea of website building, Squarespace offers many useful SEO tools, including an automatic sitemap, and customizable meta tags.
If you need a marketplace, not just a website, you need to build an eCommerce site. This type of site allows you to sell products or services online. Again, you need your customers to be able to find you, so SEO is a vital part of your online presence.
To do this, you need to use an SEO ready eCommerce platform such as the following:
Shopify
One of the big hitters in the eCommerce game, Shopify doesn’t disappoint when it comes to SEO. They have a wide range of plugins allowing you to add tags and keywords to your store, but they often cost extra.
BigCommerce
With some of the best native SEO tools, BigCommerce is a solid choice for your online store. Offering straightforward builds and SEO, BigCommerce helps you scale up your eCommerce business quickly.
Magento
Offering one of the best eCommerce platforms in the world, Magento requires a bit of work and knowledge to utilize their SEO additions fully. The SEO features are fully customizable but are best suited to someone with experience of working in the backend of websites.
To help you get the most out of your website spend, you must include SEO features. At Accunity, we have both the knowledge and the experience to assist you in getting the best bang for your buck. Talk to us today to discuss your website development needs, and we will help ensure your business website ranks as high as possible on the search engine results page.
