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Professional Tips for Leads generation
When thinking brands smashing it on social media it is likely that B2C businesses (business to consumer) spring to mind. You infrequently hear stories of B2B businesses (business to business) strongly utilizing various social media programs because many either fight to understand social media marketing or choose to overlook it. The truth is companies not using social media hinder their growth potential.
Social selling through social media platforms can be an efficient B2B lead generation strategy. To help assess the value of social selling, LinkedIn recently developed the first-ever social selling measurement tool — the Social Selling Index (SSI). A regional study attended by LinkedIn found a direct relationship between managing sales goals and sales representatives who have a high SSI. Social sellers’ chances increased by more than 45%, while 78% of these agents outsell their peers who don’t use social media. Moreover, 90% of top decision-makers reported they never respond to cold calls. In contrast, 76% of buyers are prepared to have a conversation via social media.
If you’ve been hesitating at the idea of using social media platforms such as Facebook, Instagram, Twitter, and LinkedIn to engage in B2B lead generation, you’re dropping out on a huge opportunity. Let’s take a look at three ways how your company can integrate social media into your strategy and generate more B2B leads.
LinkedIn Leads with Live Video
LinkedIn is your most utilized social media channel if you’re in the B2B area. LinkedIn has developed quite a respect for being the top B2B social media platform, with 63% of marketers rating LinkedIn the most effective social media tool. Although there are several ways to generate LinkedIn leads, live video streaming is a tactic exceeding other social media platforms.
Jason Cormier, the co-founder of digital marketing agency Room 214, conducted recent research with live video to conclude which platform created a more significant impact from a live stream perspective — Facebook Live, YouTube, or LinkedIn? Cormier resolved that LinkedIn “far outpaced” the other two programs in terms of views and overall engagement. He was able to see which organizations viewed his videos more than others, and over six weeks, he published his views on LinkedIn increased by a staggering 127%. Generating LinkedIn leads through live video is a fantastic social media plan for your business to utilize for generating B2B leads.
Community Meeting Through Twitter
The foundation of your Twitter B2B lead production plan should be society commitment. Although it may seem easier to automate a majority of your Twitter shopping efforts, don’t forget to make genuine human interactions a priority. Community engagement through Twitter allows you to join with leaders in your industry and their audiences, answer questions about your industry, and showcase your customer service skills. All of these interactions help you become an established part of the online business community and provide authentic B2B lead generation opportunities to help your business flourish.
Follower Targeting on Facebook, Instagram, and Twitter
You can create more B2B leads by employing follower targeting, a method used to lure clients away from your competitors. To implement this strategy, research your competition and identify their areas of weakness. Next, create an ad campaign positioning your brand as a better alternative, and then target the people following the competition on social media. For example, if your competitor is known to have lackluster customer service, create an ad campaign to showcase your award-winning service– and then target their followers. Follower targeting can be used on a variety of platforms such as Facebook, Instagram, and Twitter.
Jay Baer, an internet pioneer, and entrepreneur divulged, “Content is fire and social media is gasoline.” Do you need your brand to spread like wildfire across a variety of social media platforms, bringing in a plethora of B2B leads? Using live video to generate LinkedIn leads, creating population commitment through Twitter, and targeting your competitor’s followers are three techniques and tools you can strategically incorporate into your efforts to use social media for B2B lead generation.
Are you ready to take the next steps in generating B2B leads on social media?
Let Accunity help you generate leads and connect you with your perfect client.
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